TikTok's Evolution to 30-Minute Videos: A Strategy to Expand Audiences and Challenge YouTube's Domination of Longer Content.
After the previous term limit extension in 2022, TikTok continues to evolve and now maximum video length 30 minutes.
Initial tests of the platform in landscape format were followed by the ability for users to upload videos longer than the usual 10 minutes, as highlighted in the beta version and shared with a screenshot on Threads showing the informational message of the new feature.
This strategic evolution may represent TikTok's attempt to attract a broader audience by offering more in-depth content.
In doing so, the platform aligns itself with a major competitor, YouTubeby offering a wider range of content.
Change of roles
At the moment, it remains to be seen whether users will be willing to devote time to such comprehensive videos, especially given the dominant vertical format on TikTok.
However, this transition is likely to come with it. changes in algorithm to reward creators who move in this direction.
With users, especially young people, constantly seeking new social stimuli and a wide repertoire of options for consuming content, we can perhaps better understand the competitive identity crisis experienced today by two services as important as TikTok and YouTube.
YouTube's main idea lately has been to promote as much as possible “Shorts”It's a formula borrowed from TikTok.
On the contrary, the Chinese platform, which recently became the first platform to reach 10 billion app purchases, took a different path and tried to suggest the opposite: longer and more in-depth content to its users..
The competition between the two services reflects the ever-evolving dynamics of the social media landscape, where video length has become a crucial element in the fight to attract and retain users' attention.
in different lengths
Focusing on longer videos, YouTube currently supports streaming the following: Up to 12 hours of videos.
TikTok is still far from that limit, and it's unclear whether the goal is to ultimately fully imitate the rival.
The future looks exciting in anticipation of how Twitter, Instagram, Threads and other platforms will react to this news.
A trend may emerge. Publishing increasingly longer videos.
It remains to be seen whether users will welcome this transition, especially given the dominant vertical format on TikTok.