Sega prepares to buy Angry Birds company Rovio for $1 billion

According to a report by the Wall Street Journal, Sammy Saw would be close buy RovioThe company behind the mobile games in the Angry Birds series, one billion dollars.

According to the newspaper’s sources, the acquisition will become official within the next week, provided there are no jumps in negotiations in the meantime.

Rovio is a Finnish company originally founded in 2003 under the name Relude. The company rose to prominence in 2009 when it launched on mobile devices. angry Birdsis a game where you have to use a slingshot to throw birds and take down a fleet of pigs who want to steal their eggs. A simple idea, but it turned out to be successful. In April 2022, the series reached 5 billion downloads across all platforms, and a movie and an animated series were also made from it.

Rovio has previously been in talks to be acquired by a rival Israeli company, Playtika, for over $800 million. However, negotiations ended inconclusively in March.

Saw instead it needs no major introduction for our readers. It is a Japanese company that has been producing video games since the mid-1960s and has also made successful consoles like the Megadrive. It is the home of franchises like Sonic The Hedgehog, Yakuza, Shin Megami Tensei, Persona, Football Manager, Total War, and Company of Heroes.

The acquisition will clearly allow the Japanese company to expand its influence in the mobile market, which is significantly larger and more profitable than the PC and console markets. In any case, take these rumors a little salty for now, waiting for the deal to be truly formalized by Sega and Rovio.

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